Your beautifully-photographed, delicious new recipe is published. Awesome. But, now what? How do you tell people it’s out there? How do you generate traffic and get that recipe to go viral? Good question. There are so many ways to do it, but there are a few proven methods that stand out above the rest.
Pinterest is one of the most important social media platforms for bloggers. Since it’s a visual medium, all of those beautiful photos you created for your post will make a big difference. Create pin boards specifically for your own content. Share your content to group boards, and schedule future pins to keep your evergreen content in front of potential readers.
Have you tried out Yummly yet? It’s starting to gain traction for many food bloggers, and the content isn’t at the mercy of an algorithm – at least not yet. Bonus point if you use a social sharing plugin like Po.st to encourage your readers to add your content to their recipe boxes.
Share it on Facebook.
Bloggers have a love-hate relationship with Facebook, and for good reason, but there are a few ways to boost your reach and get your content in front of more people. Scheduling tools like CoSchedule and Edgar can help, and Facebook sharing groups can, too. Try a few different methods out and see what works for you. If you’re still frustrated, consider hiring an expert mentor like Amanda.
For me, Twitter has been a tough medium to crack. The shelf life of a tweet is pretty short, but there are so many ways to use this platform to generate traffic. Just get out there and learn as much as you can about it.
Instagram is another visual platform for foodies to love. It’s a little tougher to get ahead on it now thanks to the new smart feed, but it offers a ton of paid opportunities and loyal followers.
Submit your photos.
Submitting your photos to food sharing sites like FoodGawker and Tastespotting can create a traffic base that can last the life of your blog. They can be frustrating, with perfectly good photos being turned down sometimes, but it’s worth the little bit of time it takes to submit. Plus those turned-down pictures offer great feedback for photography improvement.
Don’t skip this one. Start your email subscription service today. It’s one of the only things you completely control, and having access to someone’s inbox is much more valuable than any social media that you have no real control over. The simplest way to do it is to set up an RSS campaign, but weekly or monthly newsletters have a great deal of value, too.
Respond to comments.
Be present on your blog. If a reader takes the time to comment, you should respond. You don’t need to say thanks to everyone who says they like the recipe, but if someone makes a more valuable comment – like a substitution suggestion or a concern about the recipe – make sure you take the time to answer. Even the negative comments can create an opportunity to establish a relationship with your readers. It could even make a disappointed reader come back after a failed recipe.